The blog post when multilingual names was introduced says "The World Family Tree has never looked better now that everyone can view their relatives’ profiles in their native language"
https://www.geni.com/blog/new-on-geni-multilingual-profiles-386125....
To me that sounds like the feature can be used for more than languages that they may use or or affiliated with, etc. Is that what somebody was attempting here to include the name to make it easy for Arabic readers to read?