William fitz Duncan, Mórmaer of Moray - Mormaer of Moray

There is no official record of *anyone* being named as mormaer/comes/Earl of Moray between 1130 and 1312(!).

Óengus (mac Aed) was the last of the native mormaers on record. After his death William fitz Duncan was put in charge *over* Moray, but there is no record of what title, if any, accompanied his authority.

About this time the Scottish kings started to realize that a smaller and more diversified Moray was in their best interests, and began to break it up. Exactly how it was divvied up is not easy to trace, though we know a western piece was given to Malcolm macEth as an "Earldom of Ross". But eventually there was little left of historic Moray but a small county on the south side of the Firth that still bears its name. At the same time the division of Scotland into shires ('for administrative purposes") was accelerated until all the former thanedoms were replaced by shires and the thanes by sheriffs (shire-reeves). This is said to have been completed by the end of the reign of King David I, at least as far as the King's writ ran.

King David also encouraged the immigration of English and Norman and Flemish families to form the basis for a new and more loyal population (the Freskins, for instance, who were Flemish-Norman).